Over the course of 20 years, Brave Writer established a strong mission to support homeschool families. They engaged LMG to help them recreate a visual brand that was just as strong.
The LMG team evolved, defined, and unified a cohesive brand system for Brave Writer that included a redesigned logo, design assets, resources, product offerings, and promotional materials. The fresh branding better reflects the confident and engaging personality of the brand that attracts so many parents and families.
“I love how [LMG] has developed a look for us [that] runs through everything. People are freaking out about how great the products look! [We’ve had] record-breaking sales so far.”
— Julie Bogart, Owner, BraveWriter
“LMG has a strong relationship with Brave Writer; we’re an extension of their team. Together, we are committed to collaboration, problem solving, and a LOT of fun!”
– Cait Muncy, Account Executive
“It was fun to work with Julie; she had such great ideas and an army of homeschoolers so excited to see the rebrand. I especially had fun illustrating the 50 characters that accompanied the books to showcase the wonderfully diverse group of homeschoolers out there.”
– Joe Sarver, Senior Designer