With a background in marketing and healthcare, Good Samaritan Hospital Foundation President Jan Hillman understood that the Foundation needed to make a statement. With a revised look and a more inclusive and transparent culture, the Foundation is gaining traction again among its donors.
In preparation for improved development efforts including a major campaign, the Good Samaritan Hospital Foundation realized now was the time to improve its brand assets and communications.
LMG assisted the Foundation with stakeholder strategy sessions to help shape messaging and brand look and feel.
An update of all of the Foundation’s marketing touch points, from a new tagline to a new website, positions the Foundation for future success.
“LMG has provided us with stellar service and products! I couldn’t be happier with the work that the team has done.”
– Jan Hillman, President, Good Samaritan Hospital Foundation - Dayton
“We don’t always get the chance to lend our abilities to products that truly exist to improve the quality of lives in our community. The work that the Foundation does by supporting important programs at Good Samaritan Hospital and the Good Samaritan North Health Center is of great importance. We’re glad we can help them see their vision come to life.”
– Chris Wilguess, Account Director
“It’s great working with a client that trusts your ability to deliver something exceptional, seeing your work excite and inspire others, and knowing what you created together is helping individuals as well as entire communities. The relationship works well and truly makes amazing things happen. It’s just simply awesome.”
– Derick Meyers, Associate Art Director