Catholic Social Services of the Miami Valley (CSSMV) and The Dayton Beer Company (DBC) partnered with LMG to create an impactful, eye-catching design for Holy Lager: their collaborative effort to create a beer with a percentage of proceeds supporting the CSSMV mission.
LMG crafted a clean white can label, contrasted by a colorful stained-glass window and a subtle cross to represent the heart of the project. Branded beer cans, pint glasses, and posters were used to promote a successful launch event, where the beer was blessed by Catholic priests at DBC and sold out in just two hours.
"This beer can design gave CSSMV amazing exposure in the Dayton community and we constantly heard positive feedback about how cool the can art looked."
“The project felt like an incredible success based on the feedback and excitement we received, and the connection we helped create throughout CSSMV and the Dayton community.”
– Teresa Spanel, Account Executive
"It was great working with CSS and Dayton Beer Company and fun getting to see our designs on all the shelves around the area. It's great knowing the proceeds went to help people in our community."
– Joe Sarver, Senior Designer