As a leader in intelligent information management, M-Files helps companies manage content, simplify collaboration, and automate business processes—all while keeping documents and information secure.
To strengthen their brand presence in the global marketplace, M-Files selected LMG to help refine their positioning and messaging and to revitalize their logo and tagline.
Increase brand awareness and engagement in the global marketplace.
Highlight status as a thought leader in AI-empowered software.
LMG partnered with M-Files to plan and execute three core initiatives.
Assess Existing Brand
To assess M-Files’ existing brand messaging and their vision for the future, LMG performed an in-depth review of marketing assets and conducted stakeholder interviews.
Refine Positioning Strategy
M-Files’ main goal was to expand their brand presence in the global marketplace. To help achieve this, LMG performed market research and a competitive analysis, then clarified an effective positioning strategy that differentiates M-Files as a thought leader in intelligent information management.
Align Brand Messaging
After refining M-Files’ market positioning strategy, LMG reimagined the company’s logo, design system, messaging, and brand guidelines to align communication across marketing channels and reinforce the company’s unique identity.
Repositioned for global growth, M-Files held a launch event and video presentation to reveal their new, bolder brand vision for leadership, employees, customers and prospects.
"LMG appreciated the opportunity to influence the positioning of and infuse a bolder marketing style for a Finland-based, global leader in engineering-oriented software and technology."
Doug Lunne, President & CEO at LMG